Archive - omni-channel

Warp-speed Shopping Trend Requires New Strategy

Warp-speed Shopping Trend Requires New Strategy

A new article by parago’s Rodney Mason appearing in Independent Retailer magazine gives retailers research-backed advice on dealing with omni-channel path-to-purchase shopping trends.   In “Back to School Shopping in the Omni-Channel Era,” … read more

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Ready, Set, Rebates

Ready, Set, Rebates

CMO Rodney Mason was recently interviewed by Perry Simpson, contributing writer at Direct Marketing News about the ongoing struggle between e-tailers and retailers   Since the rise of multi-channel shopping, traditional retailers have … read more

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Surviving the Omni-channel: Disrupt Now

Surviving the Omni-channel: Disrupt Now

Rodney Mason, parago CMO wrote an article featured in Chief Marketer yesterday that urges all retailers to be faster about disrupting the shopper path to purchase   parago’s 2013 omni-channel shopper research uncovered … read more

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2014 Omni-channel Shopper Report: Consumers Shopping Across More Channels, More Quickly

2014 Omni-channel Shopper Report: Consumers Shopping Across More Channels,  More Quickly

Omni-Channel shopper research indicates that retailers must dynamically disrupt the path to purchase Retailers still reeling from a lackluster holiday season may not be communicating with consumers effectively, according to new omni-channel shopper … read more

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