Cut Through the Complexity: Smarter Incentives Drive Results
In this study, we explored how channel programs are being managed today and what can be done to simplify them in the future. These insights are particularly relevant because vendors need to incent sales-driving behaviors — such as lead generation, deal registration, MDF, training, business planning and more — when they result in sales.
Get the full report to read more about our insights. Highlights include:
• 80% of channel incentives management is done internally and manually
• 3 out of 4 vendors want to offer complex incentives, but can’t
• Only 48% of vendors directly incent partner sales reps